Cool Stuff – World Cup Special

Every four years the world goes football crazy, and brands and broadcasters are no different, here are the best football / world cup videos I’ve been looking at

The Game before The Game – Beats

An epic 5 minute short from Beats about the pre-game ritual, I love the idea of making a football ad full of footballers but not showing any action

BBC World Cup 2014 Promo

Some original work by Red Bee Media that again goes against the testosterone fuelled grain of football promos, demonstrating the wide wide audience this tournament has.

Lucozade – The Heat

An unfortunately accurate portrayal of England’s display at the world cup, nicely done and very on brand.

Nike – The Last Game

With 55,000,000 views on Youtube Nike has commercially and creatively already won the 2014 World Cup, a fantastic campaign, beautiful to watch, well written, and very funny.  Zlatan agrees.

House Match – Adidas

Beckham and Zidane, they’ve still got it

Landon Donavon: Always in the game – EA Sports

I had to include this as up until the US Squad was announced I should have been filming with Landon, but not making the squad changed a few things as the US National team were supplying the talent.  Good to see he took the news well and a good way of EA changing their creative to adapt to the talent.

Tender – Woman’s reaction to England World Cup knockout

And finally a darker side to the World Cup, fantastic performance and powerful message

 

 

 

 

 

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