Every four years the world goes football crazy, and brands and broadcasters are no different, here are the best football / world cup videos I’ve been looking at
The Game before The Game – Beats
An epic 5 minute short from Beats about the pre-game ritual, I love the idea of making a football ad full of footballers but not showing any action
BBC World Cup 2014 Promo
Some original work by Red Bee Media that again goes against the testosterone fuelled grain of football promos, demonstrating the wide wide audience this tournament has.
Lucozade – The Heat
An unfortunately accurate portrayal of England’s display at the world cup, nicely done and very on brand.
Nike – The Last Game
With 55,000,000 views on Youtube Nike has commercially and creatively already won the 2014 World Cup, a fantastic campaign, beautiful to watch, well written, and very funny. Zlatan agrees.
House Match – Adidas
Beckham and Zidane, they’ve still got it
Landon Donavon: Always in the game – EA Sports
I had to include this as up until the US Squad was announced I should have been filming with Landon, but not making the squad changed a few things as the US National team were supplying the talent. Good to see he took the news well and a good way of EA changing their creative to adapt to the talent.
And finally a darker side to the World Cup, fantastic performance and powerful message
Taro / Creative / Writer / Director 